abercrombie-and-fitch

Sex, Lies and Cheap Cologne: An Oral History of Abercrombie & Fitch’s Softcore Porn Mag

The story of how an oversexed, strangely intellectual magazine by a polo shirt brand completed the improbable task of changing the course of sexuality in America’s malls, homes and moose-print boxers

The Shirtless Abercrombie Model Is the Ghost of Retail’s Past

The early 2000s prepster store has entirely transformed its brand, but people still don’t want to shop there